Perhaps the greatest
asset anyone can posses is the ability to keep at it longer than anyone else.
The founder of forbes magazine, B.C Forbes, who built his magazine
into a major publication during the darkest days of the Depression, wrote,
“History has demonstrated that the most notable winners usually encountered
heartbreaking obstacles before they triumphed. They won because they refuse to
become discouraged by their defeat.”
John D. Rockefeller,
at one time the richest self made man in the world, wrote, “I do not think
there is any other quality essential to success of any kind, as the quality of
perseverance. It overcomes almost everything, even nature.”
Comrade Hilton,
who started with a dream and a small hotel in Lubbock, Texas, and went on to
build one of the most successful hotel corporations in the world, said,
“success seems to be connected with action. Successful men keep moving. They
make mistakes, but they don’t quit.
Thomas Edison,
the greatest failure, and also the greatest success, in history of invention,
failed at more experiments than any other inventors of the twentieth century.
He also perfected and was granted more patents for commercial processes than
any other inventor of his age. He described his philosophy in these words:
“when I have fully decided that a result is worth getting, I go ahead on it and
make trial after trial until it comes. Nearly every man who develops an idea
works it up to the point where it looks impossible and then gets discouraged.
That’s not the place to become discouraged.
Alexandra Graham Bell
talked about persistence in these words: “What this power is I cannot say; all
I know is that it exists and it becomes available only when a man is in that
state of mind in which he knows exactly what he wants and is fully determined
not to quit until he finds it.
Ren McPherson,
who built Dana Coperation into one of the great American success stories, summarized
his philosophy by saying: “You just keep pushing. You just keep pushing. I made
every mistake that could be made, but I just kept pushing.
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